Customer Engagement Solutions Market

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1.         Research Sources

We at Zettabyte Analytics have a detailed and related research methodology focussed on estimating the market size and forecasted value for the given market. Comprehensive research objectives and scope were obtained through secondary research of the parent and peer markets. The next step was to validate our research by various market models and primary research. Both top-down and bottom-up approaches were employed to estimate the market. In addition to all the research reports, data triangulation is one of the procedures used to evaluate the market size of segments and sub-segments.

Research Methodology

1.1.   Secondary Research

The secondary research study involves various sources and databases used to analyze and collect information for the market-oriented survey of a specific market. We use multiple databases for our exhaustive secondary research, such as Factiva, Dun & Bradstreet, Bloomberg, Research article, Annual reports, Press Release, and SEC filings of significant companies. Apart from this, a dedicated set of teams continuously extracts data of key industry players and makes an extensive and unique segmentation related to the latest market development.

1.2.   Primary Research

The primary research includes gathering data from specific domain experts through a detailed questionnaire, emails, telephonic interviews, and web-based surveys. The primary interviewees for this study include an expert from the demand and supply side, such as CEOs, VPs, directors, sales heads, and marketing managers of tire 1,2, and 3 companies across the globe.

1.3.   Data Triangulation

The data triangulation is very important for any market study, thus we at Zettabyte Analytics focus on at least three sources to ensure a high level of accuracy. The data is triangulated by studying various factors and trends from both supply and demand side. All the reports published and stored in our repository follows a detailed process to obtain a reliable insight for our clients.

1.4.   In-House Verification

To validate the segmentation and verify the data collected, our market expert ensures whether our research analyst is considering fine distinction before analyzing the market.

1.5.   Reporting

In the end, presenting our research reports complied in a different format for straightforward valuation such as ppt, pdf, and excel data pack is done.