Digitally Printed Wallpaper Market

Digitally Printed Wallpaper: A Revolutionary Way to Customize Your Walls

The world of home decor has been transformed by the introduction of digitally printed wallpaper. This innovative technology allows homeowners to create custom designs and patterns, which are then printed onto wallpaper using high-tech digital printers. With endless possibilities and options for customization, digitally printed wallpaper is quickly becoming a popular choice among homeowners, designers, and architects alike.

One of the most significant advantages of digitally printed wallpaper is the ability to create unique and customized designs. With this technology, homeowners can choose from an extensive range of colors, patterns, and images to create a wallpaper that is truly one-of-a-kind. Whether you want to add a personal touch to your bedroom, create a feature wall in your living room, or transform your entire home with a bold and vibrant wallpaper design, digitally printed wallpaper makes it all possible.

Another advantage of digitally printed wallpaper is its ease of installation. Unlike traditional wallpaper, which can be time-consuming and challenging to install, digitally printed wallpaper is designed to be easy to apply. The wallpaper comes in easy-to-handle panels that are cut to fit your wall precisely. This means that you can save time and money on installation costs by doing it yourself, or you can hire a professional installer for a hassle-free experience.

In addition to its aesthetic appeal, digitally printed wallpaper is also durable and long-lasting. The high-quality materials used in the printing process ensure that the wallpaper will not fade, peel, or crack over time. This means that you can enjoy your customized wallpaper for years to come without worrying about any wear and tear.

Digitally printed wallpaper also offers a range of environmental benefits. Unlike traditional wallpaper, which can be made from harmful chemicals and materials, digitally printed wallpaper is made from eco-friendly, non-toxic materials. This means that it is safe for use in homes with children and pets and does not harm the environment during its production and disposal.

The digitally printed wallpaper market has witnessed several recent developments that are shaping the industry's future. One major trend in the market is the increasing use of eco-friendly materials in the manufacturing of wallpaper. Many manufacturers are now producing wallpapers made from recyclable papers to address issues related to waste disposal and sustainability, which has become a prominent trend in the market.

Another significant development in the market is the growing demand for digitally printed wallpapers in the residential segment. Rapidly growing residential real estate, coupled with increased spending capacity and willingness for home improvement, is fueling the demand for digitally printed wallpapers. Moreover, the rising preference for Do it yourself (DIY) home improvement projects, strongly supported by the influence of social media platforms like Instagram and Pinterest, has further contributed to the growth of the residential segment.

Additionally, the commercial application scope of digitally printed wallpaper is also expanding, with a rising number of hotels, restaurants, retail stores, malls, and offices using these products. The growth of the travel and tourism industry across the world has also widened the commercial application scope of digitally printed wallpaper.

Dynamics of Digitally Printed Wallpaper Market

DRIVERS in Digitally Printed Wallpaper Market

The digitally printed wallpaper market is witnessing significant growth, driven by various factors. Firstly, the demand for digitally illustrated wallpapers has increased due to their superior aesthetics and durability compared to traditional interior paint. These wallpapers offer a wide range of benefits and properties, which has led to their growing popularity in the residential and commercial construction sectors. Additionally, a shift in consumer preferences towards wall coverings and increased DIY projects involving wallpapers are expected to drive the market further. Furthermore, the COVID-19 pandemic has had a significant impact on consumer behavior and purchasing trends, with homeowners emphasizing home improvement during the pandemic.

The growing use of digital technology, urbanization, rising residential spending, and increased awareness about the benefits of digitally printed wallpaper are the major factors fostering the growth of the market. However, the market faces challenges such as the lack of standardization, changing consumer preferences, and the presence of substitute products like paint and coatings that are environmentally friendly, corrosion-resistant, and waterproof. The increasing developments and innovations in digital printing, such as the usage of customized wallpapers for brand representation, are expected to create growth opportunities in the long run.

RESTRAINTS in Digitally Printed Wallpaper Market

The wallpaper market may face challenges from rival products such as paint and coatings. Companies like Asian Paints, PPG Industries, Sherwin-Williams, Berger Paints, and AkzoNobel have developed environmentally-friendly products that offer resistance to corrosion, heat, and water, with multi-year guarantees. These developments have restricted the consumer shift from paint and coating products to digitally printed wallpapers. Nevertheless, the rising trend of bold and unique textures in wallpapers presents growth opportunities for wallpaper manufacturers in the residential and commercial sectors. The demand for digitally printed wallpapers has increased due to the influence of modern culture and social media. Additionally, advancements in digital print technology have contributed to the wallpaper market's growth, as photo and mural wallpapers with richer colors and lifelike images gain popularity.

OPPORTUNITIES in Digitally Printed Wallpaper Market

Digitally printed wallpapers are gaining traction in the commercial and marketing sectors, opening up new opportunities for manufacturers. While they were traditionally limited to residential use, customized digital wallpapers are now being used by businesses to create brand-specific interiors in malls, gyms, spas, showrooms, hospitals, and other public spaces. The hospitality industry, in particular, is driving the demand for window coverings, with over 700,000 hotels worldwide as of January 2021.

CHALLENGES in Digitally Printed Wallpaper Market

However, the use of chemicals in wallpapers is subject to rigorous legal regulations, especially in Europe. Printing regulations in Europe require that emissions of hazardous organic compounds are controlled, and there are regulations from REACH related to the chemicals used in wallpaper manufacturing. These regulations aim to reduce carbon dioxide emissions and support the reduction of carbon footprint. Therefore, manufacturers of digitally printed wallpapers need to ensure compliance with these regulations to avoid legal implications.

Despite the challenges posed by regulations, the increasing popularity of home improvement and remodeling projects is providing opportunities for digitally printed wallpaper manufacturers. Rising home prices and mortgage rates have led consumers to invest in home renovation projects to revamp their traditional household structure. This trend is expected to drive sales growth for manufacturers of digitally printed wallpapers, especially for replacing wall coverings that need to be updated frequently due to fashion or wear. Overall, the digitally printed wallpaper market presents significant opportunities for growth, but manufacturers need to navigate regulatory challenges to reap its full potential.

Ecosystem of Digitally Printed Wallpaper Market

The vinyl-based wallpaper product held the largest share in the market, accounting for over 32% during the forecast period. This can be attributed to the high demand for vinyl-based wallpapers in both residential and commercial sectors, along with the convenience of peel-and-stick wallpapers. Interior designers and architects prefer vinyl-based wallpapers due to their versatility in both high and low traffic areas, as well as their wide range of finishes and colors that offer enhanced durability.

On the other hand, nonwoven wallpapers are projected to have the highest growth rate at a CAGR of 16.9% during the forecast period. Consumers prefer nonwoven wallpapers as they are compatible with digital printing, which has been on the rise. Nonwoven wallpapers remain stable in both dry and humid environments, making them a great substrate for digitally printed wallpapers. These wallpapers have a perfect blend of natural and synthetic fibers, similar to those used in coffee filters, tea bags, and gauze. Moreover, nonwoven wallpapers can be applied directly to the wall and provide smooth, abrasion-free walls, covering any cracks or imperfections. They are also easy to remove, making them a practical choice for homeowners and commercial spaces alike.

The commercial application of digitally printed wallpaper held the largest share of the market, accounting for approximately 68% of the revenue during the forecast period. The demand for these products has been driven by the growth of the travel and tourism industry worldwide, as well as the increasing number of hotels, restaurants, malls, retail stores, and offices. To address concerns related to waste disposal and sustainability, many market players are producing wallpapers made from recyclable materials.

Meanwhile, the residential segment is projected to grow at a higher compound annual growth rate (CAGR) of approximately 15.3% during the forecast period. The rapidly growing residential real estate sector, along with increased disposable income and a willingness to invest in home improvement, has contributed to the rising demand for digitally printed wallpapers in residential applications. Additionally, social media platforms like Instagram and Pinterest have encouraged the popularity of do-it-yourself (DIY) home improvement projects, and digitally printed wallpapers have become increasingly popular among DIY enthusiasts.

North America dominated the global digitally printed wallpaper market during the forecast period with a share of over 35%. The increase in spending on interior decoration and renovation in the region is the primary driver of the expansion of the North American digitally printed wallpaper market. According to the National Association of the Remodeling Industry (NARI), over 73% of homeowners in the US have carried out at least one home improvement project since the start of the pandemic. In addition, many consumers in the region are opting for wallpapers with bold prints and textures, which is driving the demand for digitally printed wallpapers.

The Asia Pacific region is expected to witness the fastest Compound Annual Growth Rate (CAGR) of 19.8% during the forecast period. Rapid economic development, fast urbanization, and digitalization are expected to drive economic growth in Asia Pacific, and the region is expected to experience the maximum income gains globally by 2050. Huge infrastructure investments are planned to encourage regional integration, resulting in a shrinking of the urban/rural income divide. The hospitality sector is booming, as the region has several popular travel destinations. The pandemic has made several hotel owners restructure their approach to accommodate customers who were traveling during the period. As a result, several hotels are using smart technologies and statement décor, such as digitally printed wallpapers, to mark their presence in the market.

The inkjet segment dominated the global digitally printed wallpaper market, by technology, and this trend is expected to continue during the forecast period. The progress of this technology in the studied market is attributed to the introduction of high-speed, commercial color printing inkjet systems.

Dominating Companies in Digitally Printed Wallpaper Market

• A.S. CRÉATION TAPETEN AG
• MURASPEC GROUP
• TAPETENFABRIK GEBR. RASCH GMBH & CO. KG
• MX DISPLAY
• 4WALLS
• GRAHAM & BROWN
• FLAVOR PAPER
• MCROBB DISPLAY LTD.
• ASTEK WALLPAPERS
• EFFECTIVE VISUAL MARKETING LIMITED
• PEGGY-BETTY DESIGNS
• THE PRINTED WALLPAPER COMPANY
• HOLLYWOOD MONSTER
• GREAT WALL CUSTOM COVERINGS
• MOONAVOOR SISUSTUS
• OCTINK
• CASPAR GMBH
• JOHN MARK LTD.
• COLOR X
• MARSHALLS
• ECOSSE SIGNS
• VISION SIGN AND DIGITAL
• SURFACE PRINT
• MEGAPRINT INC.
• SENTEC INTERNATIONAL BV
• Identity Holdings Ltd
• Momentum Textiles & Wallcovering
• Londonart
• JOHNMARK LTD
• Glamora Srl
• Inkiostro Bianco PI
• Tecnografica
• Syndikat4
• DAISY JAMES
• ÉLITIS
• MINDTHEGAP
• YO2 Designs
• Arte International
• Grandeco Wallfashion Group Belgium NV

Recent Developments in Digitally Printed Wallpaper Market

• In 2021, the global printing and packaging company Flint Group acquired Poteet Printing Systems, a US-based manufacturer of water-based inks for digitally printed wallpapers. This acquisition will enable Flint Group to expand its digital printing capabilities in the wallpaper market.
• In 2020, the European digital wallpaper manufacturer Tapetenfabrik Gebr. Rasch GmbH & Co. KG acquired the UK-based wallpaper manufacturer Muraspec. This acquisition allowed Rasch to expand its product portfolio and increase its market presence in the UK and other parts of the world.
• In 2019, the UK-based digitally printed wallpaper manufacturer Digimura entered into a partnership with the French wallpaper manufacturer ADFORS. This partnership aimed to combine Digimura's digital printing expertise with ADFORS' technical knowledge of substrate production to create new digitally printed wallpaper products.
• In 2018, the US-based digital printing company Xerox acquired Vader Systems, a manufacturer of liquid metal 3D printing technology. While not directly related to the digitally printed wallpaper industry, this acquisition could have implications for the wallpaper market in the future as it could potentially lead to the development of new printing technologies with applications in wallpaper production.
• In 2021, York Wallcoverings, a leading wallpaper manufacturer based in the US, announced a partnership with West Elm, a home decor retailer. The partnership involves a collection of digitally printed wallpapers that will be exclusively sold at West Elm stores and on its website.
• In 2020, JLL Partners, a private equity firm, acquired a majority stake in Murals Your Way, a US-based company that specializes in creating custom wallpapers and wall murals using digital printing technology. The acquisition is expected to help Murals Your Way expand its product offerings and geographic reach.
• In 2019, Komar Products, a US-based home decor company, acquired Wall Pops, a digital printing wallpaper company. The acquisition allowed Komar to expand its product line and improve its digital printing capabilities.
• Also in 2019, Flavor Paper, a US-based custom wallpaper company, announced a partnership with Brooklyn-based digital printing company, WonderWall Studio. The partnership allowed Flavor Paper to offer larger and more complex wallpaper designs to its customers.
• In 2018, Italian wallpaper company Glamora partnered with HP Inc. to develop a new digital printing process for wallpaper production. The new process, called Latex Printing Technology, allows for the creation of high-quality, eco-friendly wallpaper designs on a range of substrates.

In conclusion, digitally printed wallpaper is a revolutionary way to customize your walls and transform your home. With its endless possibilities for customization, ease of installation, durability, and environmental benefits, it is no surprise that this technology is becoming increasingly popular among homeowners and designers alike. Whether you want to add a personal touch to your home or create a bold and vibrant feature wall, digitally printed wallpaper is the perfect choice for you.