The global marketing
automation market is foreseen to grow by 13.7%, from USD 1.99 Billion in 2021
to USD 4.08 Billion in 2029. Rising adoption of SMAC technologies, need for
personalized marketing to maximize returns by reaching target audience, increasing
focus of enterprises to optimize marketing spending is to drive the market for
the upcoming forecast period. However, security and privacy concerns for
confidential data remains one factor hindering the market growth over the
What Is Marketing Automation?
Marketing automation enables businesses to effectively
target clients with automated marketing communications using channels including
email, websites, social media, and text messages in order to produce sales
leads. The technology, which is an element of customer relationship management,
or CRM, is often used by marketing departments to streamline staff operations
and boost marketing effectiveness in general.
marketing automation market search study helps to thoroughly understand the
current trend in the market competitive analysis of the players in the emerging
market. Moreover, the DRO in the marketing automation market offers valuable
perspicuity and a current scenario for making the right decision. The research
study covers the eminent players in the market with a detailed analysis of the
company and a financial overview containing their net sales, business mix and
geographical reach It mainly focuses on the key developments of the products/services
offered by the company in recent years. Besides, we at Zettabyte have the
expertise to analyses the global marketing automation market player's
competitive landscape helping the client comprehend their specific strategic
automation market study by "Zettabyte Analytics" offers details about
the market scope, market segmentation, technological advancement in the marketing
automation market and highlights the optimistic, competitive landscape and
trends enduring over the years.
Major players in
the Marketing automation market include Adobe, Ibm, Oracle, Salesforce,
Microsoft, Hubspot, Keap, Thryv, Sendinblue, Teradata, Act-On Software,
Activecampaign, Sas, Getresponse, Sharpspring, Clickdimensions, Leadsquared,
Zoho, Acoustic, Klaviyo, Omnisend, Drip, Net-Results, Simplycast, Convertkit,
Vbout, Edrone, Ometria, Greenrope, Icontact.
COVID-19 Impact on Global Marketing
The global impact
of COVID-19 has lost millions of lives with a massive cost to the healthcare
system. Moreover, the treatment cost for patients with COVID-19 has also had a
financial impact globally. the impact of COVID-19 on the Marketing automation
market has forced the companies to change their sourcing, pricing, and
promotion strategies. the marketing automation market players are seen focusing
more on optimizing the e-commerce networks with the rising innovations in the
digital sector, which are creating new business models for the information
& communications technology industry player.
provides market value for the base year 2021 and a yearly forecast from 2022 to
2029 in revenue (USD Million/ Billion). the market for each segment is present
in North America, Europe, Asia Pacific, Latin America, Middle East &
Africa, and the regional basis for the forecast mentioned above.
dynamics, regulatory scenarios, major material dynamics and marketing
automation market future markets are analyzed to understand their impact on demand
for the forecast period. growth rates have been estimated using correlation,
regression and time-series analysis.
For the purpose
of this report, the global Marketing automation market segmented on the basis
of component type, deployment type, organization size, application, vertical, and
Component Type Outlook:
On the basis of
component type, the market is segmented into software, services.
Deployment Type Outlook:
On the basis of
deployment type, the market is segmented into on-premises, cloud.
Organization Size Outlook:
On the basis of
organization size, the market is segmented into small and medium-sized
enterprises, large enterprises.
Figure 1 Marketing Automation Market By Organization
Size (Market Size And Forecast By Value - USD Million, 2021 & 2029)