The global Sauna
market is foreseen to grow by 12.3%, from USD 782.45 Million in 2022 to USD 1979.22
Million in 2030. High dependency on tourism and adventure activities, rising
consumer awareness about wellness therapies, increase in spending capacity
driving demand for luxury homes is to drive the market for the upcoming
forecast period. However, surging adverse environmental impacts, high operating
and maintenance costs remains one factor hindering the market growth over the
What is Sauna?
Saunas are small rooms heated to temperatures ranging
from 150°F to 195°F (65°C to 90°C). They frequently have unpainted wood
interiors as well as temperature controls. Saunas may also include rocks that
absorb and emit heat (as part of their heating element). To generate steam,
pour water on these rocks
Saunas have been used for centuries to promote health and
relaxation. They originated in Finland and have since spread throughout the
world, becoming a popular way to unwind and rejuvenate. In this article, we
will explore the benefits of saunas and their history, as well as the different
types of saunas available today.
Saunas are an excellent way to promote relaxation and
improve overall health and wellbeing. They have a long history of use and have
become popular around the world. With different types of saunas available,
individuals can choose the type that best suits their needs and preferences.
Whether you prefer the intense heat of a traditional sauna or the gentle warmth
of an infrared sauna, a sauna can be an excellent addition to your health and
Sauna Market Research: Trends, Growth, and Opportunities
The sauna market is experiencing steady growth due to the
increasing demand for wellness and relaxation products. Saunas are known for
their ability to promote relaxation, detoxification, and overall health and
wellbeing. In this article, we will explore the current trends in the sauna
market, growth projections, and opportunities for businesses in the industry.
Rise in Home Sauna
With the pandemic forcing people to stay at home, there has
been a significant rise in home sauna installations. Many individuals are
turning to saunas as a way to relax and unwind without leaving their homes.
Increased Demand for
Infrared saunas are becoming increasingly popular due to
their ability to provide similar benefits as traditional saunas but at lower
temperatures. Infrared saunas are also more energy-efficient and require less
maintenance than traditional saunas.
Commercial saunas are becoming more common in gyms, spas,
and other wellness facilities. Many businesses are recognizing the benefits of
offering saunas to their customers and are investing in them as a result.
Innovation in Sauna
As the demand for saunas continues to grow, there is an
opportunity for businesses to innovate and develop new sauna technologies. This
could include the development of more energy-efficient saunas, smart saunas
that can be controlled remotely, or saunas that incorporate virtual reality
Expansion into New
Saunas are becoming increasingly popular around the world,
and there is an opportunity for businesses to expand into new markets. This
could include targeting new geographic regions or expanding into commercial
markets, such as hotels or resorts.
Businesses in the sauna industry can also diversify their
product offerings to appeal to a wider range of customers. This could include
developing saunas for specific demographics, such as athletes or seniors, or
offering additional wellness products, such as hot tubs or massage chairs.
Sauna Market Insights
The market for Saunas is experiencing growth due to the
rising demand from both genders, along with an increased awareness of the
health benefits associated with their use. The infrared segment is anticipated
to experience a higher compound annual growth rate (CAGR) in comparison to
other segments during the forecast period. This is attributed to the various
health benefits offered by the infrared Saunas, including stress relief, pain
relief, weight loss, and improved cardiovascular health. In terms of revenue,
Europe has dominated the market for the past decade and is projected to
maintain its dominance in the forecast period as well.
The demand for saunas is anticipated to increase in the
foreseeable future due to the growing inclination towards relaxation therapies
among working-class professionals. The segment catering to women is expected to
experience substantial growth with a Compound Annual Growth Rate (CAGR) of 6%
from 2023 to 2030. This trend is attributed to the increased awareness among
women globally about the health benefits associated with using saunas such as
infrared and steam rooms, regardless of their age. The proliferation of spa
facilities in hotels and resorts, coupled with the surging popularity of
relaxation therapy treatments like Swedish, deep tissue, and shiatsu massage
among working-class professionals, is expected to further propel the demand for
The Sauna market is expected to see significant growth,
driven by various opportunities, including the increasing disposable income of
consumers. As consumers have more disposable income, they tend to seek luxury
products such as saunas, resulting in increased demand for these products.
Another factor contributing to this growth is the growing awareness about
health and fitness worldwide. This trend has resulted in a surge in demand for
products that promote wellness, like saunas, as they are known to help improve
health and fitness.
Moreover, the rising popularity of wellness tourism is
another opportunity for the Sauna market. As people are more conscious of the
benefits of wellness tourism, saunas are becoming increasingly popular as they
offer several health benefits in a compact form. With these opportunities, the
Sauna market is expected to grow in the coming years.
Dominating companies in Sauna Market
- Arctic Electric Sauna
- EOS Sauna
- Harvia PLC
- KLAFS Group
- Narvi Oy
- SAWO Inc.
- TyloHelo Oy
- Sauna Italia
- Aqualine Saunas
For the purpose
of this report, the global Sauna market segmented on the basis of product type,
accessories, application, and region:
Product Type Outlook:
On the basis of
product type, the market is segmented into electric sauna, wood burning sauna,
smoke sauna, infrared sauna, steam sauna, steam shower sauna, portable home
On the basis of
accessories, the market is segmented into sauna backrest, sauna bench, sauna
bucket and ladle, sauna footrest, sauna headrest, sauna lights & light
covers, sauna thermometers & hygrometers, other accessories (sauna
aromatherapy, sauna audio, sauna accessories organizer).
On the basis of
application, the market is segmented into gym/fitness, hotel/hospitality,
household, other applications (cruise ships, traditional healing practices).
Figure 1 Sauna Market By Application (Market
Size And Forecast By Value - USD Million, 2022 & 2030)